We sat down with our trusted referral partner Monica Kovach, Founder of Hold Space Creative, to dig into the most common branding and website mistakes therapists make (and how to fix them), including why your online presence might be working against you, even if you don’t realize it.

We see it all the time—private practice owners throw money at ads, build beautiful websites, or spend hours crafting Instagram captions. And hey, that stuff can work. But if your internal systems are a mess? All that “visibility” is just exposing your chaos. You don’t have a marketing problem. You have an operations problem. Before you spend another dollar on marketing, let’s talk about what it’s really tied to: your operations.

Meetings have a reputation for being soul-sucking time vacuums. Especially in remote teams. But here’s the thing—meetings can be good. Productive, even. They can align your team, move the needle, and keep everyone rowing in the same direction. Let’s break down when meetings actually serve your business—and when they’re just performance productivity theater.

If you’re in a season of growth—or teetering on the edge of burnout—every dollar and hour matters more than ever. You don’t need more clients to increase your profit. You need to stop wasting the money (and energy) you’re already spending.